TV Board Games
A social campaign initiative I pitched, art directed, and designed for Hulu—reimagining classic board games with themes from shows available on the platform. The initiative brought a playful spin to Hulu’s social presence and let me lean into digital illustration, visual storytelling, and conceptual design. This was one of the first solo campaigns I owned from start to finish, and it became a standout piece in my early work with the brand conceptualization.