Shark Week
Key art concepts developed for Capsized: Blood in the Water, Discovery Network’s first original scripted film, released as part of Shark Week 2019. I’m proud to say the final campaign was built around a concept I originally pitched. The artwork needed to strike a balance between cinematic drama and the high-stakes tension Shark Week is known for—while still feeling cohesive with the broader branding. A great example of merging narrative design with network identity.